Job Details

Marketing Specialist

Cointelegraph, a leading crypto news platform, is seeking a Marketing Specialist to join our team and support our marketing strategy and activities for our clients. Reporting to the Senior Marketing Lead, the Junior Marketing Specialist will play a crucial role in driving awareness, engagement, and adoption of our clients' crypto and blockchain solutions. This position offers an exciting opportunity to work in the dynamic crypto industry and contribute to the growth of innovative projects.

Responsibilities

• Conduct web research on client's target audiences, industry trends, and competitors in the crypto and blockchain industry.
• Assist in developing marketing strategies, recommendations for Website, SEO, SEM, Social Media, Content Marketing, Product Marketing, Funnels, PR, Branding, Reputation, Paid Ads and marketing tools.
• Conduct web, social, ad, product audits and prepare in depth reports with recommendations
• Assist in planning execution of media, advertising campaigns across various platforms
• Assist in identifying events, webinars, and community engagements for clients
• Monitor and analyse campaign metrics, providing insights and recommendations for improvement.
• Contribute to the creation of compelling content themes, topics.
• Collaborate with cross-functional teams of account managers, customer service.
• Coordinate and follow up on various activities, tasks, with clients on a need basis.
• Identify gaps if any and suggest solutions in terms of processes, recommendations.

Requirements

• Bachelor's degree in Marketing, Communications, or a related field.
• Strong interest and understanding of the crypto and blockchain industry, including knowledge of cryptocurrencies, decentralised finance, and blockchain technology.
• Excellent written and verbal communication skills with the ability to create engaging content.
• Proficiency in social media platforms, content management systems, and marketing analytics tools.
• Basic knowledge of marketing principles, strategies, and best practices.
• Strong analytical skills with the ability to interpret data and make data-driven decisions.
• Detail-oriented with exceptional organisational and time management skills.
• Ability to work collaboratively in a fast-paced and dynamic environment.
• Self-motivated with a willingness to learn and adapt to new technologies and industry trends.