Job Details

A company is looking for a Director of Member Engagement Marketing.Key ResponsibilitiesOwn end-to-end member lifecycle strategy across awareness, activation, engagement, and re-engagement stagesDevelop and evolve omni-channel member campaigns grounded in behavioral science and audience segmentationRecruit, develop, and retain a high-performing member marketing team while applying behavioral science principles to enhance engagementRequired Qualifications10+ years of marketing experience in consumer/member-facing lifecycle or engagement marketing rolesProven team leadership experience with a focus on developing talent and executional excellenceDeep expertise in CRM, marketing automation, segmentation, and personalizationFamiliarity with AI-powered marketing tools and a keen interest in emerging technologyExperience in B2C healthcare, mental health, or employee benefits is strongly preferred